Fueling Sales at EuroPet

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Students will learn: how to use cross-tabs and other marketing research tools to identify segmentation descriptors; how to analyze data and interpret results; and how these research results could guide new product development and positioning strategies in order to effectively target relevant customer segments.



Schmedders, K. and Lyle, I. (2017), "Fueling Sales at EuroPet", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000131

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