Fueling Sales at EuroPet

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Students will learn: how to use cross-tabs and other marketing research tools to identify segmentation descriptors; how to analyze data and interpret results; and how these research results could guide new product development and positioning strategies in order to effectively target relevant customer segments.

Keywords

Citation

Schmedders, K. and Lyle, I. (2017), "Fueling Sales at EuroPet", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000131

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Publisher

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Kellogg School of Management

Copyright © 2007, The Kellogg School of Management at Northwestern University

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