Forecasting Denosumab

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Highlight the importance of forecasting as a business task. Give students the opportunity to create a forecast, using logical assumptions to generate an answer. Illustrate how dramatically forecasts can vary. Demonstrate why sensitivity analysis and customer understanding are both critical when trying to forecast a new product launch.

Keywords

Citation

Calkins, T. and Nayna, A. (2017), "Forecasting Denosumab", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000126

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Kellogg School of Management

Copyright © 2011, The Kellogg School of Management at Northwestern University

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