Forecasting Denosumab

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Highlight the importance of forecasting as a business task. Give students the opportunity to create a forecast, using logical assumptions to generate an answer. Illustrate how dramatically forecasts can vary. Demonstrate why sensitivity analysis and customer understanding are both critical when trying to forecast a new product launch.



Calkins, T. and Nayna, A. (2017), "Forecasting Denosumab", Kellogg School of Management Cases.

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