Fiserv Takes on the E-Billing Market: How Can We Get Them to Turn Off Paper?

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

This case gives students the opportunity to estimate the relative profitability of different segments and to make targeting and positioning recommendations based on these calculations. It highlights the importance of assessing segments based on both quantitative and qualitative considerations. It also emphasizes the potential difficulties associated with targeting multiple segments at once.

Keywords

Citation

Grayson, K., Leiserson, E. and Waikar, S. (2017), "Fiserv Takes on the E-Billing Market: How Can We Get Them to Turn Off Paper?", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000123

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Kellogg School of Management

Copyright © 2009, The Kellogg School of Management at Northwestern University

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