The reasons behind perpetuating a family business are as important to consider as how to accomplish this goal. This case is designed to provoke students to reflect on their own intentions and motivations for their own family businesses.
Ward, J., Waikar, S. and Zsolnay, C. (2017), "Families, Fortunes, and Footwear: Reaching Out to the Fourth Generation of Brazil's Lupo S.A.", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000117Download as .RIS
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