Eurotunnel versus the Ferries

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To illustrate the key drivers of price competition in a differentiated products industry: differences in marginal cost; vertical differentiation among competitors; the degree of horizontal differentiation in the market; and the sources and sustainability of competitive advantage.

Keywords

Citation

Besanko, D., Stori, C. and Kalletta, E. (2017), "Eurotunnel versus the Ferries", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000114

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Kellogg School of Management

Copyright © 2006, The Kellogg School of Management at Northwestern University

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