Students learn to develop new business opportunities including international expansion and tools of the internet to exploit the tools of vision, innovation and change resulting in new customer services and solutions. Students will focus on the basic fundamentals of sales and review the relationship of customer need identification and the reasons that make people buy. Students will assess the entrepreneurial strategies applied to fuel future growth based on an idea or product. Students will focus on the sales fundamentals that can be applied to entrepreneurial environments.
Mayberry-McKissack, C. and Robinson-English, T. (2017), "Entrepreneurial Sales Strategies: Namasté Laboratories Pursues New Markets for Hair Care Products", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000113Download as .RIS
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