Energy Gel: A New Product Introduction (A)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Presents an analysis of the decision regarding a new product introduction. The main issues for discussion are: sunk costs, incremental costs, cannibalization, shared facilities, and the treatment of inflation.

Keywords

Citation

Raviv, A., Henrich, J. and Steinroeder, G. (2017), "Energy Gel: A New Product Introduction (A)", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000111

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Kellogg School of Management

Copyright © 2003, The Kellogg School of Management at Northwestern University

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