Enbrel: The Sting of Success

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To illustrate the decision-making process concerning how and when to build commercialization capabilities in a small biotechnology company. Also, to explore options for reacting to an unexpected demand in a hypercompetitive market.

Keywords

Citation

Löffler, A. and Krishnan, G. (2017), "Enbrel: The Sting of Success", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000110

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Kellogg School of Management

Copyright © 2004, The Kellogg School of Management at Northwestern University

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