Eli Lilly: Xigris (A)

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Examines the launch of Xigris, a breakthrough new pharmaceutical product for the treatment of sepsis. The newly appointed head of marketing for Xigris is reviewing the launch plan.

Keywords

Citation

Calkins, T. and White, K. (2017), "Eli Lilly: Xigris (A)", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000108

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Kellogg School of Management

Copyright © 2004, The Kellogg School of Management at Northwestern University

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