TY  - JOUR
AB  - MBA students Tim Joyce and Brandon Cornuke had what they believed was a great product concept: a body powder that could be delivered in an aerosol spray. Current market-leading powders such as Gold Bond and Johnson's Baby Powder involved messy application, as they were only available in “dump-on” form. Worse, because powders deposited on top of the skin didn't adhere to it, they tended not to last long. Joyce and Cornuke believed an aerosol powder spray would solve these problems. They called their product concept Dry Goods. However, taking Dry Goods from idea to reality presented some serious challenges. How would two students without access to a lab be able to research and develop a complex chemical/physical process like aerosol delivery, let alone manufacture it once they had a proven prototype? To address these problems, the two entrepreneurs sought out a contract manufacturing partner. After identifying a number of options, Joyce and Cornuke had to decide which partner offered them the best chances of success, given their goals and financial constraints.Students will learn about the process of hiring a contract manufacturing partner to produce a new packaged good for a startup.
VL  - 
IS  - 
SN  - 2474-6568
DO  - 10.1108/case.kellogg.2016.000103
UR  - https://doi.org/10.1108/case.kellogg.2016.000103
AU  - Shein James B.
AU  - Joyce Tim
AU  - Cornuke Brandon
PY  - 2017
Y1  - 2017/01/01
TI  - Dry Goods
T2  - Kellogg School of Management Cases
PB  - Kellogg School of Management
SP  - 1
EP  - 8
Y2  - 2024/04/24
ER  -