Customer Focus at Neiman Marcus: “We Report to the Client”

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


To show how a company integrates two strong high-performance functions—merchandising and sales—to get the right merchandise to each customer in more than 30 diverse selling locations while consistently providing exceptional customer service.



Dewar, R. (2017), "Customer Focus at Neiman Marcus: “We Report to the Client”", Kellogg School of Management Cases.

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