CRU Computer Rentals

Abstract

This case examines a company that rents and leases computers. The primary objective of the case is to provide a scenario where students can see the link between operational flow measures such as inventory, throughput, and flow time and financial flows. The case presents a scenario where a firm sees financial performance worsen even though sales increase. A link between the operational measures and financial flows allows students to understand the causes.

To provide a scenario that shows the link between operational flow measures such as inventory, throughput, and flow time and financial flows.

Citation

Chopra, S. (2017), "CRU Computer Rentals", . https://doi.org/10.1108/case.kellogg.2016.000086