Crestor

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To teach new product strategy for both emerging and established categories, and competitive strategy.

Keywords

Citation

Calkins, T. and Neiman, J. (2017), "Crestor", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000084

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Publisher

:

Kellogg School of Management

Copyright © 2006, The Kellogg School of Management at Northwestern University

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