Conseco: Market Assumptions and Risk

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


After reading and analyzing the case, students will be able to:

  • Analyze the risks in the long-term care insurance industry

  • Distinguish the various types of risk that caused a company’s crisis and recognize the potential for contagion

  • Brainstorm how the risks faced by Conseco could have been avoided or better contained

  • Recommend the first steps C. James Prieur and the Conseco leadership team should take to rectify the New York Times article crisis



Walker, R. (2017), "Conseco: Market Assumptions and Risk", Kellogg School of Management Cases.

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