Through hard work, energy, and leadership, charismatic CDW founder Michael Krasny built a phenomenally successful sales-driven company in the early 1980s. By 1994, when CDW went public, it had grown at a compounded rate of 39%, increased annual profit at a 46% clip, and had seen its shares appreciate by 4,000%. Krasny stepped down in 2000 with UAL's John Edwardson succeeding him. Involves the future of this flourishing concern. Can Edwardson continue to grow the company while maintaining its can-do culture and holding off increasingly tough competition? What does the global economy mean to CDW? What is Edwardson's ambitious plan, and can it succeed in doubling revenues to $8 billion in four years?
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Kellogg School of Management
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