BP's Office of the Chief Technology Officer (B): Driving Open Innovation through an Advocate Team

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

After reading and analyzing the case, students will be able to:

  • Understand the management challenges associated with realizing the business value of new technologies

  • Explore how innovation management evolves as an innovation team learns from its successes and failures and, more importantly, builds a reputation within and outside the company

  • Examine a prototypical “advocate” model of corporate entrepreneurial practice

  • Explore a leading example of a successful internal innovation program

Keywords

Citation

Wolcott, R. and Lippitz, M. (2017), "BP's Office of the Chief Technology Officer (B): Driving Open Innovation through an Advocate Team", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000047

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Publisher

:

Kellogg School of Management

Copyright © 2015, The Kellogg School of Management at Northwestern University

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