Blockbuster Video

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Considers why Blockbuster has a competitive advantage in video retailing. Details both Blockbuster's use of revenue sharing contracts with movie studios to coordinate the vertical chain and Blockbuster's “Go Home Happy” marketing campaign. Challenges readers to understand how revenue sharing contracts, which are imitable and sometimes used by Blockbuster's competitors, can nevertheless be a key part of Blockbuster's advantage.



Dana, J. (2017), "Blockbuster Video", Kellogg School of Management Cases.

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