Atari: Between a Rock and a Hard Place

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

Communications in a turnaround How planning and executing a communications strategy is as important as other functional actions Dealing with an international ownership base with a U.S. turnaround of a legacy brand with no hard assets Fiduciary duty and governance issues arising from a takeover offer.

Keywords

Citation

Shein, J. and Crown, J. (2017), "Atari: Between a Rock and a Hard Place", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000030

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Kellogg School of Management

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