At Ford, Turnaround Is Job One

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

This case demonstrates that internal issues alone can derail a company and emphasizes the importance of leadership in fostering the right corporate culture to turn a company around. Students will identify the key internal and external factors that can contribute to a company's decline and learn the importance of diagnosing issues within each of three major aspects of a company-strategy, operations, and financials-in order to develop a successful turnaround plan.

Keywords

Citation

Shein, J. and Bell, M. (2017), "At Ford, Turnaround Is Job One", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000029

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Kellogg School of Management

Copyright © 2012, The Kellogg School of Management at Northwestern University

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