Asahi's Single-Brand Strategy

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To explore the economic logic of Asahi's strategy. To study how the entry of a new product affects price competition across two closely related product categories (beer and happoshu) and how an anticipated change in price competition might affect the economics of the launch decision.

Keywords

Citation

Besanko, D. and Imada, T. (2017), "Asahi's Single-Brand Strategy", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000025

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Kellogg School of Management

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