A.1. Steak Sauce: Lawry’s Defense

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017


Chuck Smith, senior brand manager of A.1. Steak Sauce, learns that Lawry's will soon be launching a steak sauce product. He has to determine whether A.1. should defend its business and, if so, what A.1. should do. In formulating the recommendation, he has to consider competitive dynamics and work through the financial implications.



Calkins, T. (2017), "A.1. Steak Sauce: Lawry’s Defense", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000011

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