A New Mission Statement for the MBC Corporation

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

The concept this case addresses is that of the mission statement and how it is used to align an organization and its stakeholders. After students have analyzed this case, they will be able to:

  • Communicate the importance of a mission statement

  • Engage stakeholders in the creation of a mission statement

  • Implement a new mission and culture at an organization

Keywords

Citation

Feddersen, T. and Edwards, S. (2017), "A New Mission Statement for the MBC Corporation", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000005

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Publisher

:

Kellogg School of Management

Copyright © 2012, The Kellogg School of Management at Northwestern University

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