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3M ESPE AG: Managing Intellectual Property in the Dental Impression Materials Market

James G. Conley
Susan Deutsch
James Fields
Richard Wong

Kellogg School of Management Cases

ISSN: 2474-6568

Publication date: 20 January 2017

Abstract

To provide students with an understanding of how to use brands and trademarks in conjunction with trade secrets, patents, and other forms of IP in mature markets to build and maintain innovation-based competitive advantage.

Keywords

Acknowledgements

ACKNOWLEDGEMENTS

The writing of this case would not have been possible without the considerable help of 3M ESPE AG and Heraeus Kulzer. In particular we thank the following individuals for the time and information they provided:

ESPE Heraeus
Dr. Reinhold Nowak Monika Maintz
Bernd Weber Norbert Weber
Carmen Iordanescu

Citation

Conley, J.G., Deutsch, S., Fields, J. and Wong, R. (2017), "3M ESPE AG: Managing Intellectual Property in the Dental Impression Materials Market", Kellogg School of Management Cases. https://doi.org/10.1108/case.kellogg.2016.000001

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Publisher

:

Kellogg School of Management

Copyright © 2006, The Kellogg School of Management at Northwestern University

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