Marketing and Ethics

Abstract

Marketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including “the article of the half-truth,” “creative interview tactics,” and “truthfully representing your company”), explore the ethical implications of decision making in the marketing arena.

Citation

Jacki, F., Mead, J., Mead, J. and Freeman, R.E. (2010), "Marketing and Ethics", . https://doi.org/10.1108/case.darden.2021.000007