Yahoo! and Customer Privacy
Publication date: 20 January 2017
Abstract
This case explores the larger context of competition among Internet companies for market share globally, especially in the emerging Chinese economy, as well as concerns about advancing the core values of the company including user privacy. Specifically, it concerns the decision facing Yahoo! CEO Jerry Yang when he is confronted with a request by the Chinese government to release the name of one of its users for alleged violations of Chinese law.
Keywords
Citation
Freeman, R.E., Werhane, P.H., Wicks, A.C., Fruscello, T.W. and Mead, J. (2017), "Yahoo! and Customer Privacy", . https://doi.org/10.1108/case.darden.2016.000356
Publisher
:University of Virginia Darden School Foundation
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