Yahoo! and Customer Privacy

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

This case explores the larger context of competition among Internet companies for market share globally, especially in the emerging Chinese economy, as well as concerns about advancing the core values of the company including user privacy. Specifically, it concerns the decision facing Yahoo! CEO Jerry Yang when he is confronted with a request by the Chinese government to release the name of one of its users for alleged violations of Chinese law.

Keywords

Citation

Freeman, R., Werhane, P., Wicks, A., Fruscello, T. and Mead, J. (2017), "Yahoo! and Customer Privacy", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000356

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2007 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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