XYZ Corporation and Corporate Entrepreneurship

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

After more than 40 years of focus on a single related technology platform, XYZ Corp. had begun trying to foster an entrepreneurial climate within the organization. Its goal? To develop vibrant new ventures through a program called “Growing Green Businesses.” As XYZ's main product lines were becoming commoditized and several billion dollars in free cash flow became available, the timing seemed right for this new initiative. Yet efforts thus far have failed to create a robust portfolio of new businesses. How can management transform a highly successful, but large and somewhat reluctant Fortune 500 into a truly entrepreneurial firm?

Keywords

Citation

Venkataraman, S. (2017), "XYZ Corporation and Corporate Entrepreneurship", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000355

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2006 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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