TY  - JOUR
AB  - Recommended for MBAs, this case is one of a pair of cases used in a merger negotiation exercise. It is designed to be used with “Mars, Incorporated” (UVA-F-1612), but it can also be used on its own. Half of the class prepares only the Wrigley case and the other half uses the Mars case.Wrigley and Mars are in the process of negotiating a merger agreement. Macroeconomic assumptions—particularly forecasting future sugar prices in an uncertain environment—and assumptions about Wrigley's value make Wrigley's future cash flows difficult to predict.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000351
UR  - https://doi.org/10.1108/case.darden.2016.000351
AU  - Loutskina Elena
AU  - Shapovalov George
PY  - 2017
Y1  - 2017/01/01
TI  - Wm. Wrigley Jr. Company
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 23
Y2  - 2024/04/24
ER  -