TY  - JOUR
AB  - This case is designed to illustrate the methods private-equity investors use in assessing the value of market opportunities--in this instance, a plus-size clothing retailer targeted to African-American and Hispanic women. The case addresses several issues, including niche marketing, urban development, and the challenge of evaluating market potential. The protagonist, a private-equity partner, must determine the market viability of an investment opportunity offered to his firm.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000336
UR  - https://doi.org/10.1108/case.darden.2016.000336
AU  - Fairchild Gregory B.
AU  - Toomer Joe
PY  - 2017
Y1  - 2017/01/01
TI  - Urban Brands and TSG Capital Group, LLC
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 24
Y2  - 2024/04/24
ER  -