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Urban Brands and TSG Capital Group, LLC

Publication date: 20 January 2017

Abstract

This case is designed to illustrate the methods private-equity investors use in assessing the value of market opportunities--in this instance, a plus-size clothing retailer targeted to African-American and Hispanic women. The case addresses several issues, including niche marketing, urban development, and the challenge of evaluating market potential. The protagonist, a private-equity partner, must determine the market viability of an investment opportunity offered to his firm.

Keywords

Citation

Fairchild, G.B. and Toomer, J. (2017), "Urban Brands and TSG Capital Group, LLC", . https://doi.org/10.1108/case.darden.2016.000336

Publisher

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University of Virginia Darden School Foundation

Copyright © 2002 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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