Urban Brands and TSG Capital Group, LLC

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


This case is designed to illustrate the methods private-equity investors use in assessing the value of market opportunities--in this instance, a plus-size clothing retailer targeted to African-American and Hispanic women. The case addresses several issues, including niche marketing, urban development, and the challenge of evaluating market potential. The protagonist, a private-equity partner, must determine the market viability of an investment opportunity offered to his firm.



Fairchild, G. and Toomer, J. (2017), "Urban Brands and TSG Capital Group, LLC", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000336

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University of Virginia Darden School Foundation

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