Threshold Sports, LLC

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


In June 2001, the owners of this small rapidly growing sports promotion firm are assessing the financing implications of their growth plans. Threshold Sports organizes professional cycling races, and holds major race franchises for several large U.S. cities. It seeks to expand quickly the number of events that it manages, eventually to build professional cycling in the United States to a level consistent with Europe. The growth outlook creates a financing need of $500,000. The case presents three financing alternatives: debt, common equity, and convertible preferred stock. The task for the student is to assess the alternatives and make a recommendation. The choice hinges importantly on the estimated value of the firm.



Bruner, R., Eades, K. and Kelly, D. (2017), "Threshold Sports, LLC", Darden Business Publishing Cases.

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University of Virginia Darden School Foundation

Copyright © 2001 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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