TY  - JOUR
AB  - A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000315
UR  - https://doi.org/10.1108/case.darden.2016.000315
AU  - Schill Michael J.
AU  - Lentz Daniel
PY  - 2017
Y1  - 2017/01/01
TI  - The Procter & Gamble Company: Investmentin Crest Whitestrips Advanced Seal
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 12
Y2  - 2024/04/23
ER  -