The Procter & Gamble Company: Investmentin Crest Whitestrips Advanced Seal

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.

Keywords

Citation

Schill, M. and Lentz, D. (2017), "The Procter & Gamble Company: Investmentin Crest Whitestrips Advanced Seal", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000315

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2012 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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