The Procter & Gamble Company: Investmentin Crest Whitestrips Advanced Seal
Publication date: 20 January 2017
Abstract
A financial analyst for Procter & Gamble must report on the prospects and implications of a new teeth-whitening product. Beyond a realistic profit-and-loss forecast and baseline net present value, he must determine which pricing and marketing strategy is most likely to maximize value for shareholders.
Keywords
Citation
Schill, M.J. and Lentz, D. (2017), "The Procter & Gamble Company: Investmentin Crest Whitestrips Advanced Seal", . https://doi.org/10.1108/case.darden.2016.000315
Publisher
:University of Virginia Darden School Foundation
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