The IndiGo Story: “On Time, Hassle Free”1

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


The airline passenger industry in India was a mess in 2013, but the low-cost carrier IndiGo was making money. This relatively new company had managed to work against the odds and grab market share from longer-established flyers. Still, the weak rupee, depreciated by 15%, was sending a chill wind through the aviation sector, and growth plans would have to include opening new destinations. This meant hiring more employees, opening more ticketing stations, and increasing costs. Could the airline continue its climb, or would it be prudent to prepare for a hard landing?



Weiss, E. and Yemen, G. (2017), "The IndiGo Story: “On Time, Hassle Free”1", Darden Business Publishing Cases.

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University of Virginia Darden School Foundation

Copyright © 2013 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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