TY  - JOUR
AB  - In the spring of 2004, Google was one of the most-talked-about IPO ideas since Netscape had gone public in 1995. Bullish investors believed Google could set off a string of successful IPOs following a lull in tech-offering activity since 2000. Executives at Google faced several questions in the following months: Should Google go public? What options did Google have for taking its shares to market? Was the traditional form of book-building necessarily the best course of action? Could a sealed-bid auction (e.g., W.R. Hambrecht's OpenIPO) yield superior results?
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000305
UR  - https://doi.org/10.1108/case.darden.2016.000305
AU  - Hild Matthias
PY  - 2017
Y1  - 2017/01/01
TI  - The Google IPO
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 13
Y2  - 2024/09/22
ER  -