The Google IPO

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


In the spring of 2004, Google was one of the most-talked-about IPO ideas since Netscape had gone public in 1995. Bullish investors believed Google could set off a string of successful IPOs following a lull in tech-offering activity since 2000. Executives at Google faced several questions in the following months: Should Google go public? What options did Google have for taking its shares to market? Was the traditional form of book-building necessarily the best course of action? Could a sealed-bid auction (e.g., W.R. Hambrecht's OpenIPO) yield superior results?



Hild, M. (2017), "The Google IPO", Darden Business Publishing Cases.

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University of Virginia Darden School Foundation

Copyright © 2004 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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