The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

This case presents students with an opportunity to develop a set of performance metrics based on four strategic goal statements. The setting is a highly ranked U.S. MBA program. Students are given some basic, limited-but-sufficient contextual information about the school to get a sense of its heritage, avowed differentiating characteristics, and important foci.

Keywords

Citation

Haskins, M. (2017), "The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000302

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2007 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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