The Financial Detective, 1996

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


This case provides a foundation for student discussion of financial ratios and the insights that may be gained through their use. The case presents textual descriptions of pairs of companies in eight different industries and asks the students to match the text description with the correct financial ratios for each company. Classroom discussion of the students' attempts to match results and companies reveals the strong influence of both industry and corporate strategy on the financial results and ratios for firms. A key lesson is that good financial and ratio analysis requires learning about both an industry's and a company's strategy. The case is also a good vehicle for discussing different financial ratios and their meaning.



Bruner, R. and Bonney, M. (2017), "The Financial Detective, 1996", Darden Business Publishing Cases.

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University of Virginia Darden School Foundation

Copyright © 1996 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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