TY  - JOUR
AB  - “Suitable for MBA, Executive MBA, GEMBA, and executive education programs, this case uses CEMEX, a global cement producer based in Mexico, to set the stage for unfolding an analysis of a growth through acquisition strategy. It offers a discussion about the firm's overall strategy to acquire on a global scale instead of growing organically and provides an opportunity to introduce basic financial, marketing, and operational terms that can be explored in subsequent classes. The material includes a PMI process that further allows discussion on that technique.The case opens with a conference call and another barrage of questions for CEO Lorenzo Zambrano about his bid to buy the Australia-based Rinker Group in October 2006. Until this point, CEMEX has had a long-standing habit of buying businesses in emerging markets; this acquisition would be a departure from that strategy. If the deal goes through, it would be the single largest acquisition in CEMEX's history, and it would be among its few forays into a developed market other than the neighboring United States. The company has grown exponentially and successfully. Why would this effort be any different? Was the acquisition a good idea or not? And if it was, how would Zambrano and his leadership team convince Wall Street and others of that?”
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000288
UR  - https://doi.org/10.1108/case.darden.2016.000288
AU  - Venkataraman S.
AU  - Allayannis George (Yiorgos)
AU  - Yemen Gerry
PY  - 2017
Y1  - 2017/01/01
TI  - Taking a Mexican Company Global—The CEMEX Way
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 27
Y2  - 2024/05/15
ER  -