TY  - JOUR
AB  - Sparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000284
UR  - https://doi.org/10.1108/case.darden.2016.000284
AU  - Frey Sherwood C.
AU  - Clyman Dana R.
PY  - 2017
Y1  - 2017/01/01
TI  - Sparta Glass Products
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 5
Y2  - 2024/04/18
ER  -