Sparta Glass Products

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

Sparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.

Keywords

Citation

Frey, S. and Clyman, D. (2017), "Sparta Glass Products", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000284

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2002 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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