TY  - JOUR
AB  - This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000283
UR  - https://doi.org/10.1108/case.darden.2016.000283
AU  - Weiss Elliott N.
AU  - Friesen Marlene
PY  - 2017
Y1  - 2017/01/01
TI  - Southwest Airlines: Singin’ the (Jet)Blues
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 16
Y2  - 2024/04/27
ER  -