Southwest Airlines: Singin’ the (Jet)Blues

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

This case details the history of Southwest Airlines from its inception in 1971 until 2004. The case provides details of Southwest's business model and reasons for its success. It ends with a description of the company's competitive pressures in 2004. The case can be used for a course in service operations or strategy.

Keywords

Citation

Weiss, E. and Friesen, M. (2017), "Southwest Airlines: Singin’ the (Jet)Blues", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000283

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2005 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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