Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


An angel/venture capitalist could invest in an Internet sheet-music publishing start-up. The chance of success multiplied by the value, if successful, suggests that this isn't a good investment. Nevertheless, several friends suggest the optionality present in the venture: abort an unsuccessful website and sell the technology; switch the technology if the website is good, expand, buyout. Decision trees and Monte Carlo simulations are used to value these options, which make the opportunity look very attractive.



Bodily, S. (2017), "Scor-eStore.Com", Darden Business Publishing Cases.

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