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Scor-eStore.Com

Publication date: 20 January 2017

Abstract

An angel/venture capitalist could invest in an Internet sheet-music publishing start-up. The chance of success multiplied by the value, if successful, suggests that this isn't a good investment. Nevertheless, several friends suggest the optionality present in the venture: abort an unsuccessful website and sell the technology; switch the technology if the website is good, expand, buyout. Decision trees and Monte Carlo simulations are used to value these options, which make the opportunity look very attractive.

Keywords

Citation

Bodily, S.E. (2017), "Scor-eStore.Com", . https://doi.org/10.1108/case.darden.2016.000273

Publisher

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University of Virginia Darden School Foundation

Copyright © 2001 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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