TY  - JOUR
AB  - Red Bull spends an estimated 40% of sales on marketing, largely on sponsored events related to extreme sports. This brief case serves to frame an evaluation of Red Bull's marketing strategy in the increasingly populated energy drink market.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000257
UR  - https://doi.org/10.1108/case.darden.2016.000257
AU  - Farris Paul W.
PY  - 2017
Y1  - 2017/01/01
TI  - Red Bull and Energy Drinks 2010
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 3
Y2  - 2024/04/23
ER  -