Red Bull and Energy Drinks 2010

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017

Abstract

Red Bull spends an estimated 40% of sales on marketing, largely on sponsored events related to extreme sports. This brief case serves to frame an evaluation of Red Bull's marketing strategy in the increasingly populated energy drink market.

Keywords

Citation

Farris, P. (2017), "Red Bull and Energy Drinks 2010", Darden Business Publishing Cases. https://doi.org/10.1108/case.darden.2016.000257

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Publisher

:

University of Virginia Darden School Foundation

Copyright © 2011 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.

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