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Problems in Pricing*

Darden Business Publishing Cases

ISSN: 2474-7890

Publication date: 20 January 2017


Five carefully constructed problems illustrate the concepts of second-market discounting, price skimming, limit pricing, random discounting, premium pricing, and bundling.



Pfeifer, P.E. and Farris, P.W. (2017), "Problems in Pricing*", Darden Business Publishing Cases.



University of Virginia Darden School Foundation

Copyright © 1994 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved.