TY  - JOUR
AB  - Perdue Farms, the highly successful marketer of brand-name chicken, is considering the introduction of a chicken hot dog to the market. The decision is complicated by a variety of factors, including top management's concerns and conditions, potential ramifications of the hot dog for the company's high-quality image, the uncertainty of market response, uncertainties about how to position the new product, potential consumer objections to use of mechanically deboned meat, and the uncertainty of profitability at recommended levels of marketing costs.
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000231
UR  - https://doi.org/10.1108/case.darden.2016.000231
AU  - Ring Lawrence J.
AU  - Johnson Mark H.
AU  - Shaw Gary
PY  - 2017
Y1  - 2017/01/01
TI  - Perdue Farms, Incorporated
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 15
Y2  - 2024/04/23
ER  -