TY  - JOUR
AB  - This corporate strategy case shows how PepsiCo stopped worrying about competing with Coca-Cola, figured out what its real business was, and decided how to build its future. Redefining itself as a beverage and snack business, PepsiCo sheds its restaurant business and acquires Quaker and Tropicana. By rethinking the synergistic relationship between the complementary, combined strengths of the merged companies, it strategizes to develop innovative products that will compete in a changing demographic, cultural, and geographical world. Will this strategy work in an increasingly competitive environment?
VL  - 
IS  - 
SN  - 2474-7890
DO  - 10.1108/case.darden.2016.000230
UR  - https://doi.org/10.1108/case.darden.2016.000230
AU  - Venkataraman S.
AU  - Summers Mary
PY  - 2017
Y1  - 2017/01/01
TI  - PepsiCo: The Challenge of Growth Through Innovation
T2  - Darden Business Publishing Cases
PB  - University of Virginia Darden School Foundation
SP  - 1
EP  - 22
Y2  - 2024/04/19
ER  -