PepsiCo: The Challenge of Growth Through Innovation
Publication date: 20 January 2017
This corporate strategy case shows how PepsiCo stopped worrying about competing with Coca-Cola, figured out what its real business was, and decided how to build its future. Redefining itself as a beverage and snack business, PepsiCo sheds its restaurant business and acquires Quaker and Tropicana. By rethinking the synergistic relationship between the complementary, combined strengths of the merged companies, it strategizes to develop innovative products that will compete in a changing demographic, cultural, and geographical world. Will this strategy work in an increasingly competitive environment?
Venkataraman, S. and Summers, M. (2017), "PepsiCo: The Challenge of Growth Through Innovation", . https://doi.org/10.1108/case.darden.2016.000230
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